EOS has officially rebranded to Vaulta, marking a strategic shift towards Web3 banking, as announced by the Vaulta Foundation CEO on March 17, 2025.
The rebranding signifies EOS’s pivot to decentralized finance integration, resulting in a 6.25% token price increase, reflecting strong market interest in its Web3 banking initiatives.
Vaulta Foundation Launches Web3 Banking Initiative
The EOS Network Foundation, now known as Vaulta Foundation, has formally rebranded with a focus on Web3 banking services. This move highlights years of strategic planning and integration efforts aimed at transforming the digital finance landscape.
CEO Yves La Rose explained that Vaulta emerged to create accessible financial solutions, blending blockchain technologies. This transition includes creating a Vaulta Banking Advisory Council with industry experts, enhancing its innovative Web3 banking approach.
“This transformation represents more than just a name change; it’s a decisive step forward in our mission to deliver open, accessible financial access for everyone. Vaulta is the product of years of planning, strategic development, and thoughtful design, culminating in a holistic Web3 banking approach.” – Yves La Rose, Founder and CEO, Vaulta Foundation
EOS Token Price Jumps 6.25% Amid Rebranding
The latest price data indicates that EOS is currently trading at $0.85, experiencing a fluctuation between historical lows and recent highs. Analysts highlight this consistent growth aligns with previous market movements, maintaining solid investor confidence.
Experts believe Vaulta’s move could lead to significant financial and regulatory shifts as traditional funds enter decentralized finance. The strategic realignment aims to encourage institutional acceptance of blockchain-driven solutions, poised to change industry dynamics.
Rebranding Trends: Vaulta’s DeFi Integration
Similar rebranding initiatives, such as Telos and WAX, focused on integrating financial services, illustrate a growing trend. The $8 million funding in 2022 for EOS’s core framework marked an early commitment to expanding decentralized financial capabilities.
Experts suggest that the Vaulta rebranding could lead to broader blockchain adoption and set precedents for other projects. Supported by credible market research, they expect technological innovations to drive future financial service evolution.
