South Korea’s Upbit, through Dunamu, announced surpassing 100 corporate clients following its August 2025 custody service launch, underscoring its leadership in the institutional crypto market.
The milestone enhances Upbit’s market position, potentially increasing institutional adoption and creating positive shifts in crypto asset flows, particularly in BTC and ETH.
South Korea’s cryptocurrency exchange Upbit has surpassed 100 corporate clients with its new institutional custody service. This achievement highlights their growing influence in the corporate crypto market. Notably, the service focuses on offering full cold wallet storage for client security.
Managed by Dunamu, Upbit launched its custody service in August 2025. This service ensures 100% client asset storage offline. As part of their strategy, they’ve secured partners such as Vietnam’s MB Bank, enhancing regulatory compliance and institutional trust.
Potential Market Shift with Institutional Adoption
Upbit’s custody service is predicted to attract more institutional investors. This rise can potentially increase the liquidity of key assets like BTC and ETH. Institutional flows usually influence market dynamics, hinting at larger crypto market shifts.
This service targets financial institutions that prefer high security and regulatory safety measures. Historically, the introduction of comparable custody initiatives has resulted in augmented corporate confidence and participation in cryptocurrency investments.
Upbit’s Strategic Move: Competing with Major Exchanges
Similar initiatives by Coinbase Custody and Binance have also focused on institutional clients. These efforts usually precede increased crypto adoption within corporate treasuries, highlighting a trend towards mainstream digital asset management.
According to experts from Kanalcoin, this move by Upbit enhances its market position, facilitating growth in institutional engagement. “Upbit’s new custody service stores 100% of client assets in offline cold wallets. Institutional clients can customize wallets for better security and management of their digital assets,” said Sirgoo Lee, CEO of Dunamu. Historical data suggests that such strategic services catalyze broader adoption in corporate crypto portfolios.
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