U.S. President Donald Trump signed the bipartisan “Take It Down Act” at the White House, targeting AI-driven and non-consensual explicit imagery to counteract deepfake abuse on May 20, 2025.
The bipartisan law addresses non-consensual imagery but does not impact cryptocurrency markets or protocols as per current reports. Further regulatory implications may emerge in Web3 environments.
Trump Signs ‘Take It Down Act’ to Counter Deepfakes
President Donald Trump signed the “Take It Down Act” into law to combat the rise of online exploitation through deepfakes. This legislation is positioned as a response to AI tools abusing privacy rights.
Melania Trump advocated for the bill, emphasizing protection against non-consensual imagery. Senator Ted Cruz sponsored the law, pushing for swift action following consultations with abuse victims.
Social Media Platforms Face New Content Removal Mandates
The legislation primarily affects social media platforms, mandating content removal within 48 hours of request. It focuses on online safety, with no immediate ramifications for the cryptocurrency sector.
No direct financial outcomes impact cryptocurrency assets or market structures. Future potential consequences on decentralized social platforms may emerge, though no crackdown on crypto-specific activities is reported.
Federal Law Targets AI-Generated Content for the First Time
Compared to prior state-level initiatives against revenge porn, this federal law is unprecedented in its goal to address AI-generated content abuse comprehensively, reflecting a significant regulatory pivot.
Experts note the law could predominantly affect centralized platforms, with limited scope for blockchain applications. Official analyses suggest further assessments may reveal broader technological impacts. “With the rise of AI image generation, countless women have been harassed with deepfakes and other explicit images distributed against their will. This is wrong and it’s just so horribly wrong,” said President Donald Trump.
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