Travala.com launches a major travel sale on January 1, 2026, offering discounts on flights, hotels, and activities, with rewards in AVA, Bitcoin, and Travel Credits.
The sale underscores Travala’s push to incentivize cryptocurrency use in travel, yet officially confirmed offers differ, affecting market expectations and token positioning.
Travala Unveils 10% Reward on New Year Bookings
Travala.com, connected with the AVA token, is initiating its largest travel sale from January 1, 2026. The sale involves discounts on bookings and activities, leveraging Travala’s Smart Program, offering up to 10% back in various rewards.
The sale is spearheaded by Travala.com and the AVA Foundation. Participants can receive up to 3% AVA payment discounts, with additional tiered advantages like lounge access, but no confirmed “up to 20% back in Bitcoin” offer.
Crypto Discounts to Boost Travala’s Market Engagement
The travel sale may influence cryptocurrency travel bookings, especially for AVA and BTC users.
Although no official statements from leadership were found, such initiatives could enhance Travala’s market footprint and user base engagement.
While the sale’s scope remains undisclosed, it could potentially boost AVA’s value and usage. Past sales like the Travala Christmas Sale hint at successful user engagement, supporting Schmidt’s view:
“Promotional events often sustain user interest.”
Christmas Sale Trends Inform Travala’s New Strategy
Travala has conducted similar promotions, such as significant discounts during Christmas sales. These events typically involve tokens like AVA, BTC, and ACH, promoting extensive engagement and utility within the travel and crypto industry.
Experts from Kanalcoin suggest Travala’s strategy aligns with trends prioritizing crypto-based incentives, potentially increasing demand.
As AVA’s utility grows, Hamilton’s analysis indicates that strategic token integration could stabilize and enhance consumer loyalty.
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