Substack’s CEO Chris Best has praised recent changes to Apple’s App Store policies, noting significant benefits for the platform’s growth and creator autonomy.
The change holds potential implications for content creators, enhancing their control over revenue while showcasing a pivotal point in digital publishing amid App Store dynamics.
Substack Reaches 35 Million Readers
In May 2025, Substack achieved 35 million readers and 5 million subscribers, driven by Apple’s updated policies enhancing creator autonomy. Substack highlights its subscription-based model as integral to its growth.
Apple’s App Store changes prompted Substack’s CEO, Chris Best, to spotlight the positive impacts on creator revenue and growth. This emphasizes the shift towards empowering creators through improved app policies. Chris Best remarked on the new publishing landscape:
“Substack is decentralized at the layer that actually matters—ownership. It turns out, you don’t need a blockchain to fix publishing. You just need a better model.”
Policy Enhancements Boost Creator Revenue
Changes in Apple’s policies were praised for potentially enhancing creator revenue models. Substack’s growth, with its significant reader base, showcases this evolution. Analysts observe the broader industry’s interest in similar developments.
Experts suggest potential financial and technological shifts in the publishing sector. Apple’s adjustments might set trends, influencing app-based platforms extensively. While direct crypto impacts remain null, overall industry reverberations could be profound.
Comparative Analysis: Apple vs. Google Policies
Comparisons draw attention to past platform policy shifts by tech giants like Google. They have shaped monetization paradigms, parallel to Apple’s current trajectory. Substack’s case echoes these pivotal moments.
Experts, including Kanalcoin analysts, suggest Substack’s reliance on non-blockchain models mirrors historical resistance to token dependence. Though crypto remained unscathed, the cultural shift towards creator-focused platforms is evident.
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