Block, Inc.’s Square has launched Bitcoin payments for selected U.S. merchants starting July 22, 2025, using the Lightning Network for efficient transactions.
This move emphasizes Bitcoin’s growing role in mainstream retail, highlighting Block’s competitive strategy against traditional payment systems by supporting merchant empowerment and operational independence.
Square introduces Bitcoin payments for U.S. sellers, broadening financial options via Lightning Network.
Block, Inc.’s subsidiary, Square, has launched Bitcoin payments for selected U.S. merchants as of July 22, 2025. The process leverages the Lightning Network for swift and cost-effective transactions.
Square Integrates Lightning Network for U.S. Merchants
Block, Inc.’s subsidiary, Square, has launched Bitcoin payments for selected U.S. merchants as of July 22, 2025. The process leverages the Lightning Network for swift and cost-effective transactions.
With Jack Dorsey as CEO and Miles Suter leading the Bitcoin initiative, Square aims to revolutionize payment methods. The launch is a major step towards mainstream crypto-payment capabilities in retail.
Potential Impacts on BTC Liquidity and Merchant Adoption
Square’s move could substantially affect BTC liquidity and merchant adoption. Internal funding supports the rollout, seen in Block’s stock surge following the launch.
The introduction may prompt regulatory scrutiny; New York State remains excluded. Anticipated technological outcomes could bolster Bitcoin’s financial ecosystem, offering new merchant revenue models.
Square’s Bitcoin Push: Can Crypto Achieve Retail Mainstreaming?
Square’s prior Bitcoin conversions set the stage, similar to PayPal’s integrations. This expansion targets over 4 million merchants, but Ethereum and altcoins are not featured.
Experts suggest that such initiatives enhance crypto legitimacy, particularly for Bitcoin. Kanalcoin data indicate potential growth in merchant BTC holdings, supported by historical precedents.
Miles Suter, Bitcoin Product Lead, Block, Inc., “Rolling out a native bitcoin experience to millions of sellers brings us one step closer to that goal. When a coffee shop or retail store can accept bitcoin through Square, small businesses get paid faster, and get to keep more of their revenue. This is about economic empowerment for merchants who like to have options when it comes to accepting payments” – source
Owen Jennings, Block executive, Twitter, “Today we’re onboarding our first few @Square sellers for the new native bitcoin acceptance experience. This is the way!”
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