The U.S. Securities and Exchange Commission approved new ETF guidelines in September 2025, expediting crypto ETF approvals, notably for assets like BTC, ETH, XRP, listed on exchanges like Cboe and NYSE Arca.
This change significantly accelerates market access, anticipates increased institutional participation, and improves liquidity for larger cryptocurrencies such as Bitcoin and Ethereum.
SEC Introduces Speedy Approval Protocols for Crypto ETFs
The SEC released new guidelines in September 2025 that streamline the approval process for crypto ETFs. These guidelines introduce generic listing standards which speed up approval for ETFs backed by assets like BTC, ETH, XRP, and DOGE.
The SEC, under the leadership of Gary Gensler, aims to align crypto ETF requirements with traditional ETFs. National securities exchanges, including Cboe and NYSE Arca, will list these new ETFs without a need for individualized review.
Approval Timeline Slashed to 75 Days, Reducing Costs
By reducing approval times from 240 to 75 days, issuers benefit from lower legal costs and increased predictability. This encourages broader institutional interest in launching crypto ETFs, enhancing market accessibility.
Crypto ETFs for BTC, ETH, XRP, and DOGE are set to become more commonplace. Historical data from prior ETF approvals suggests surges in liquidity and institutional inflows, catalyzing financial innovation and market expansion.
Success in BTC, ETH ETFs Paves Way for New Assets
Past approvals for BTC and ETH ETFs resulted in significant market activity, including rapid AUM growth. The SEC’s new guidelines leverage similar successful patterns to optimize the launch of additional crypto assets.
Industry experts anticipate that the SEC’s fast-tracking could spur growth akin to previous BTC and ETH ETF launches. By fostering innovation, these measures may increase liquidity and institutional participation in the digital asset market.
Today the Securities and Exchange Commission approved proposed rule changes that will allow Exchanges to adopt generic listing standards for certain qualifying exchange traded products (‘ETPs’) that physically hold commodities like precious metals, or more notably, digital assets… such digital asset products will be permitted to list and trade on exchange without being subject to Commission review… in favor of fast tracking these new and arguably unproven products to market. — Gary Gensler, Chair, SEC.
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