Polymarket entered a multi-year exclusive partnership with Major League Soccer in the United States to become the Official and Exclusive Prediction Market Partner for various soccer events.
The collaboration represents a shift in fan engagement strategies, integrating prediction markets as MLS expands, potentially impacting viewer experience and market activity influenced by blockchain technology.
Polymarket Becomes MLS’s Exclusive Prediction Market Partner
Polymarket has signed a multi-year partnership with Major League Soccer and Leagues Cup. This agreement makes Polymarket the exclusive prediction market partner for MLS events, enhancing fan engagement through a data-driven experience.
The partnership, led by Polymarket CEO Shayne Coplan, involves Major League Soccer and its commercial arm, Soccer United Marketing. MLS aims to integrate prediction markets as a novel fan interaction method, positioning itself as a leader in global soccer engagement.
“As soccer’s audience continues to grow and evolve in the U.S., fans are looking for new ways to engage more deeply with the game,” Coplan said. “Through our partnership with MLS and Leagues Cup, we can surface real-time collective sentiment around key moments, matches, and season-long storylines, giving fans a more interactive, data-driven way to experience the game and engage with the world’s most popular sport.” source
USDC Drives Financial Benefits in MLS Partnership
Polymarket’s partnership is anticipated to yield financial benefits through licensing fees and viewership growth. USDC will be the primary stablecoin for transactions in MLS prediction markets, emphasizing blockchain transparency.
The alliance’s innovation potentially sets a precedent for prediction markets in sports. It aligns MLS with blockchain trends by increasing engagement without compromising market integrity. Games like MLS Cup and All-Star Game will feature these markets.
MLS Makes History with Blockchain Prediction Markets
Historically, this initiative positions MLS among the first major soccer leagues to adopt prediction markets. Previous attempts in other sports lacked the blockchain integration and official data safeguards now offered by Polymarket.
Experts from Kanalcoin suggest this move will enhance fan engagement and set a new standard for sports interactions. The use of stablecoin USDC ensures market stability while inviting analytical fan participation during MLS events.
Gary Stevenson, MLS Deputy Commissioner and President, Soccer United Marketing, stated, “As MLS continues to grow, innovation remains central to how we engage fans and evolve the league. Partnering with Polymarket allows us to integrate prediction markets as a new fan engagement format and position MLS as an early leader among global soccer properties.” source
| Disclaimer: This website provides information only and is not financial advice. Cryptocurrency investments are risky. We do not guarantee accuracy and are not liable for losses. Conduct your own research before investing. |
