Reports of an 8-figure sponsorship contract between MoonPay and X Games League surface, though official sources primarily confirm Stake and Monster Energy as key partners in the event.
Unconfirmed MoonPay sponsorship raises questions about crypto’s expanding role in sports, despite existing partnerships influencing market integration without affecting token prices.
Recent discussions have arisen regarding a reported 8-figure sponsorship deal involving MoonPay and the X Games. However, no official sources validate this claim. Current partnerships for the X Games include Stake as the exclusive online casino and sports betting partner.
A detailed examination reveals key players in the X Games League ecosystem. This includes Stake, providing crypto wagering, and Monster Energy, the official energy drink sponsor. Information available suggests no involvement by MoonPay in current sponsorship roles.
Stake and Monster Energy Strengthen X Games Ties
The confirmed partnerships with Stake and Monster Energy signal intentions to integrate betting and energy branding into the X Games framework. “Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting,” said Cherie Cohen, Chief Revenue Officer, X Games. These partnerships aim to boost engagement through enriched event experiences.
These engagements highlight potential shifts in the sports industry, blending technology with traditional sports formats. Historical trends suggest increasing integration of cryptocurrency in sports betting, potentially driving significant market changes as more platforms consider similar synergies.
Partnerships Reflect Growing Cryptocurrency Influence in Sports
The X Games’ recent partnerships echo past expansions into betting and energy sponsorships, underscoring its evolution similar to other global competitions. Founding partnerships, like those with Monster, have long influenced the X Games’ commercial dynamic.
According to Kanalcoin experts, if MoonPay were involved, such a sponsorship would likely leverage cryptocurrency visibility within extreme sports. Historical data on sports partnerships suggests prominent crypto branding could drive both market recognition and increased digital currency adoption.
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