Meta Platforms, Inc. is set to introduce its Hypernova smart glasses, known internally as ‘Celeste,’ in September 2025 with a starting price of $800, aiming at consumer wearable AR technology.
Meta’s strategy to lower the initial price underscores a focus on market penetration and consumer adoption, foregoing immediate profits, potentially reshaping the AR consumer landscape.
Meta’s $800 Hypernova Glasses Launching September 2025
Meta is preparing to launch its Hypernova smart glasses, internally codenamed “Celeste,” in September 2025. Prices will start at $800. This marks Meta’s most ambitious move in consumer wearable augmented reality technology according to industry analysts.
Meta Platforms, Inc., led by CEO Mark Zuckerberg, is at the forefront of this venture. The Reality Labs division is responsible for the AR/VR product line. The Hypernova glasses integrate mobile and AI assistant features, backed by key partnerships with Ray-Ban. Frederick Stanbrell, Head of Wearables at IDC, stated, “Hypernova could have a smartphone-quality camera and a voice-activated artificial intelligence query tool.”
Price Cut to $800 Aims for Wider Adoption
The reduction in starting price from over $1,000 to $800 suggests a strategy to increase adoption rates. Industry commentators note that this move could prioritize market penetration over immediate profit. No official crypto integration is confirmed. Financial markets remain unperturbed.
Analysts perceive Meta’s decision as focused on enhancing market share. This aligns with historical trends where reduced pricing drives higher adoption. Technologically, the inclusion of AI features is seen as a positive step for innovation. There is currently no indication of regulatory interference.
Lack of Crypto Features Limits Market Impact
Past launches, like the Ray-Ban Meta series in 2023, saw minimal impact on crypto markets due to the lack of cryptocurrency features. Similarly, high-priced AR devices like the Apple Vision Pro have not significantly influenced digital asset markets.
Experts believe that despite the exciting innovation, the absence of blockchain integration limits any immediate influence on cryptocurrency markets. Kanalcoin’s analysts suggest monitoring adoption trends as the device’s technological advances may shape future AR developments. Mark Gurman, a journalist at Bloomberg, mentioned, “Meta’s first smart glasses with a display coming in September will now be priced from $800. They were originally expected to be $1000+. The change stems in part from the company accepting lower margins to boost demand—a common tactic for new products.”
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