Méliuz, a publicly listed fintech in Brazil, has adopted a Bitcoin treasury strategy, buying 274.52 BTC worth $28.4 million as of May 15, 2025, impacting its share price positively.
Méliuz recently transformed into the first Bitcoin Treasury Company in Brazil. As part of their strategy, they acquired an additional 274.52 BTC. Their aim is to maximize Bitcoin per share, adding significant value to shareholders.
Méliuz Boosts Bitcoin Holdings by 274.52 BTC
Under the leadership of Israel Salmen, Méliuz has shifted focus from traditional finance towards cryptocurrency. A Bitcoin Strategic Committee now guides their treasury strategy, indicating their commitment to Bitcoin as a corporate asset.
Méliuz Shares Surge 2.48% Post-Bitcoin Purchase
Méliuz’s stock saw a significant rise, increasing by 2.48% following their Bitcoin acquisition. This indicates investor confidence in their new treasury strategy, highlighting a shift in how shareholders perceive corporate Bitcoin adoption.
Experts predict potential financial growth due to Bitcoin’s historical yield, as highlighted by the 600% return compared to traditional rates. This move aligns with global trends of companies leveraging Bitcoin for long-term value increase.
MicroStrategy’s Precedent Inspires Brazilian Fintechs
Similar strategies have been observed with U.S. firm MicroStrategy, which set a precedent for corporate Bitcoin acquisitions. In Brazil, companies like MercadoLibre have also adopted Bitcoin, reinforcing its role in corporate asset management.
Experts from Kanalcoin suggest that this trend could enhance Bitcoin’s legitimacy in the finance sector, paralleling historical corporate asset diversification trends, potentially increasing Bitcoin’s role as a store of value.
Israel Salmen, Executive Chairman, Méliuz, emphasized the strategic move, stating, “Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.” source
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