Conor McGregor reignited his rivalry with Khabib Nurmagomedov on social media in November 2025, accusing him of misleading fans with NFT sales on the TON blockchain.
This feud highlights increasing scrutiny on celebrity-endorsed NFT projects, though it hasn’t significantly impacted major cryptocurrency markets.
Conor McGregor Accuses Khabib of NFT Misleading Tactics
In November 2025, Conor McGregor reignited his rivalry with Khabib Nurmagomedov over the latter’s NFT sales. McGregor accused Khabib of misleading fans through the TON blockchain’s papakha collection, escalating tensions between the two personalities.
The dispute involves McGregor, who previously promoted the failed $REAL meme coin, and Nurmagomedov, known for his digital projects. Khabib’s NFT sales on the TON blockchain reached $4.35 million, drawing scrutiny from McGregor and on-chain investigator ZachXBT.
ZachXBT Challenges McGregor’s Cryptocurrency Credibility
The social media exchange attracted attention from the cryptocurrency sector. ZachXBT criticized McGregor, highlighting his own controversial cryptocurrency ventures. “If you’re going to accuse Khabib of a scam, maybe inform people about your $REAL presale, which barely raised anything and left fans holding worthless tokens.”: source. Meanwhile, the public remains divided over the allegations concerning Khabib’s blockchain activities.
The clash may prompt closer scrutiny of celebrity-involvement in digital marketing. Observers question the transparency and ethical considerations of such engagements. However, no major financial or regulatory impacts have been recorded due to these specific NFT transactions.
Historical Celebrity Endorsements Under Scrutiny Again
Similar disputes have arisen in the past, involving celebrity endorsements of digital assets. Both McGregor’s $REAL project and Khabib’s past ventures, like GoMining NFTs, faced market scrutiny for their marketing tactics and customer engagement.
Experts suggest that such events often lead to temporary market fluctuations but rarely impact the major crypto ecosystems significantly. Analysts indicate that the ongoing public discourse serves as a reminder of the importance of due diligence in digital investments.
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