Songs by Japanese artists AiScream, M!LK, and HoneyWorks have rapidly gained viral status across TikTok in 2025, sparking widespread user engagement and meme creation globally.
This phenomenon highlights the influence of digital platforms on music popularity and cultural trends, marking a significant social media engagement surge in Japan’s music industry.
Japanese Artists Dominate TikTok’s 2025 Trends
The most viral songs on TikTok in 2025 feature Japanese artists such as AiScream and M!LK. The track “E Jan” has achieved meme status, illustrating grassroots cultural influence through its catchy phrase and choreographic adoption.
The viral trend comprises music-driven memes and increased social media discourse. M!LK’s “E Jan” led the charge by embedding catchy phrases into everyday dialogue—a notable shift powered by user-generated online content.
Viral Japanese Songs Amplify TikTok Engagement
The surge of Japanese songs has captivated TikTok, maximizing community interaction and meme creation, without direct crypto market effects. The phenomenon represents an exploration of music’s role in digital culture.
No direct financial or cryptocurrency market impacts have been documented. While similar past trends inform cultural shifts, blockchain analytics report no changes in liquidity or staking that relate to these events.
Cultural Impact Overshadows Financial Effects
Previously, viral tracks on platforms like TikTok did not significantly alter crypto markets unless linked to NFT initiatives. Present trends remain culturally impactful rather than financially transformative.
Ryo Miyauchi highlights how M!LK’s track has captured meme-tapped minds, reflecting its cultural entrenchment. Future market influence will depend on potential music NFT projects or tokenization.
By the end of March, the meme has started to morph from a promotion of its choreography into something more abstract. The titular lyric seeped more and more into daily dialogue, eliciting a kind of reflex not only with the actual phrase of viju iijan but any other word with the -jan suffix. — Ryo Miyauchi, Music Commentator, This Side Japan
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