Goldman Sachs upgraded Coinbase stock to “Buy” on January 5, 2026, amid diversification into stable revenue streams like custody and prime brokerage.
The upgrade suggests growing investor confidence in Coinbase’s strategy, impacting short-term market sentiment as COIN’s stock shows a positive reaction.
Goldman Sachs raised its rating for Coinbase stock from “Neutral” to “Buy” on January 5, 2026. The 12-month price target increased from $294 to $303, due to Coinbase’s diversification efforts.
The upgrade was led by analyst James Yaro, who highlighted Coinbase’s focus on stable revenue streams like custody and staking. These streams now constitute nearly 40% of the projected 2025 revenue.
“We believe Coinbase’s diversification into stable revenue streams like custody, stablecoins, staking, and prime brokerage now comprise nearly 40% of estimated 2025 revenue” – James Yaro, Analyst, Goldman Sachs: Finviz
Goldman Sachs Raises Coinbase Target Price to $303
Coinbase Stock Trading Surges to $253.72 Post-Upgrade
Following the upgrade, Coinbase’s stock saw a significant rise, trading between $246 and $253.72. This marks a potential 28% upside to the new target price of $303.
Insights from James Yaro predict that Coinbase’s market share gains will persist. The analyst anticipates an annual growth rate of 13% from 2025 to 2027, emphasizing the company’s increasing subscription and services revenue.
Analyst Sees Parallels with Prior Coinbase Praise
This event is reminiscent of Coinbase’s previous analyst praises, such as Clear Street naming it a 2026 fintech idea. The stock increased 4.3% after Armstrong’s 2026 roadmap announcement.
Kanalcoin expert insights point to the continuing strength in Coinbase’s diversification strategy, aligning with past growth patterns. Historical data suggests that these efforts may mitigate revenue volatility.
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