GameSquare Holdings has increased its crypto treasury program from $100 million to $250 million, aligning with its strategy for digital asset management, involving NFTs and Ethereum, as disclosed on July 21, 2025.
This move solidifies GameSquare’s position among few public companies prioritizing ETH and NFTs, potentially influencing digital asset management trends in the corporate sector.
GameSquare Raises Crypto Treasury by $150 Million
GameSquare Holdings has expanded its crypto treasury program to $250 million. This increase follows a careful evaluation of digital asset management’s potential impact, leveraging the company’s strengths in media and creative digital environments.
CEO Justin Kenna announced this strategic expansion to include NFTs. GameSquare’s partnership with Dialectic and Goff Capital highlights its innovative treasury approach. These actions reflect its commitment to diversified digital strategies.
Ethereum and NFT Investments Spark Analyst Interest
Financial analysts are closely observing GameSquare’s move as a significant corporate adoption of Ethereum and NFTs. The expansion indicates strategic positioning to leverage DeFi yields and market opportunities within the crypto industry.
The focus on Ethereum, with a purchase of 30 million USD worth, highlights GameSquare’s commitment to higher yield opportunities through DeFi protocols, aiming for annualized returns between 6-10%, surpassing mainstream staking yields.
Pioneering Corporate NFT and DeFi Strategies
GameSquare’s strategy bears similarities to MicroStrategy’s Bitcoin acquisition, showcasing a trend in public companies moving treasury reserves into digital assets. They are pioneering Ethereum and NFT strategies within corporate treasury approaches.
Experts from Kanalcoin suggest GameSquare’s move could lead to increased corporate interest in digital assets. The focus on NFTs and DeFi strategies indicates potential shifts in how companies manage and diversify assets.
CEO Justin Kenna stated, “We are excited to be among the first public companies to include NFTs as part of a diversified digital asset strategy. This reflects the innovative approach to our treasury management initiatives. With deep experience building in-game and real-world creative environments, GameSquare is uniquely positioned to understand the cultural and economic value of these digital assets.”
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