Eightco Holdings Inc., now trading as NASDAQ: ORBS, changed its ticker on September 11, 2025, following a $270 million funding for its AI-powered digital identity shift.
This move positions Eightco at the forefront of AI-enhanced digital identities, impacting both market dynamics and its crypto treasury strategy.
Eightco Allocates $270M to AI Identity Strategy
Eightco Holdings Inc. has announced a notable transformation by adopting an AI-powered digital identity strategy. This key move includes a significant $270 million private placement and a change in ticker symbol to ORBS.
With Dan Ives as the new Chairman, Eightco will focus on deploying Worldcoin’s iris-scanning technology to enhance identity verification processes. This strategic pivot highlights a commitment to leveraging AI in securing digital ecosystems.
Investments from MOZAYYX and BitMine Boost AI Focus
Eightco’s focus on AI and digital identity verification has drawn attention from major investors like MOZAYYX and BitMine Immersion. These actions set precedence for future endeavors in the cryptocurrency market.
Eightco’s emphasis on Worldcoin and Ethereum as treasury assets might lead to altered risk profiles. This new focus on AI-driven identity solutions illustrates key industry shifts toward trust and authentication in blockchain technology.
Worldcoin Strategy Parallels MicroStrategy’s BTC Moves
Eightco’s approach bears resemblance to MicroStrategy’s BTC accumulation strategy. However, its emphasis on Worldcoin for identity verification signifies a groundbreaking integration of AI and crypto within this domain.
Industry analysts suggest that by drawing parallels to historical moves, Eightco’s embrace of Worldcoin could enhance blockchain integrity and trust, potentially setting new precedents for corporate strategic treasury management.
“I am so excited to be named Chairman … marking the next step in the AI revolution around authentication and Proof of Human (PoH). Sam Altman and Alex Blania began this incredible journey, and the future of AI requires World to lead the way in this AI-driven Fourth Industrial Revolution. World is the internet of people. While AI gives us infinite abundance, World gives us infinite trust and authentication.” — Dan Ives, Chairman, Eightco Holdings
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