Brazil's Méliuz Converts to Bitcoin Treasury Company

Méliuz, originally a fintech and cashback company, has transitioned to a Bitcoin Treasury Company. This decision was approved by shareholders and involved significant Bitcoin acquisitions, totaling over 320 BTC.

The company’s strategy follows a global trend of corporations adopting Bitcoin. Méliuz’s chairman, Israel Salmen, labeled this a historic decision. Over $33 million was invested into Bitcoin holdings, signaling strong commitment.

The transformation of Méliuz is expected to bolster the institutional adoption of Bitcoin. Market analysts predict increased investments from other firms as Bitcoin becomes a strategic asset in corporate treasuries.

As Bitcoin becomes more prominent in corporate treasuries, regulatory scrutiny and compliance strategies may evolve. Analysts expect long-term impacts, such as stronger market stability and increased confidence among investors.

Previously, companies like MicroStrategy pioneered large-scale Bitcoin purchases, setting a precedent for others. Méliuz’s move reflects these historical trends of corporate crypto adoption and reshaping of financial strategy.

Experts highlight the potential of Bitcoin as a treasury asset, predicting more companies will follow suit. This could lead to a broader financial ecosystem change, supporting Bitcoin’s role as a global reserve asset.

Historic day. Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil. — Israel Salmen, Executive Chairman, Méliuz