Immutable’s co-founder, Robbie Ferguson, announced major traditional gaming companies are embracing blockchain with new token launches, driven by demand at recent Web3 gaming discussions.

This shift marks blockchain’s integration into mainstream gaming, highlighting potential regulatory and market impacts reflected in increasing transactions of tokens like IMX and ETH.

Blockchain’s Paradigm Shift: Tokenization in Gaming Expands

Major traditional gaming companies are now adopting blockchain technology. This shift involves tokenization, decentralized economies, and cloud networks. Robbie Ferguson of Immutable highlights increasing conversations with top gaming firms about launching tokens, indicating a dramatic change in industry perspectives.

“I can tell you right now, we’re in conversations with multibillion-dollar gaming companies about them launching a token, which we would have been laughed out of those rooms 12 months ago.” — Robbie Ferguson, Co-founder, Immutable

Immutable and Ubisoft have collaborated to launch new blockchain projects. Immutable is actively engaging in discussions with gaming firms about token launches, marking a significant evolution from 12 months ago. The landscape for gaming and blockchain integration is rapidly evolving.

Blockchain Adoption to Reshape Gaming Incentive Structures

The adoption of blockchain technology by major gaming companies is expected to influence the market significantly. Industry leaders emphasize the importance of creating incentives and loyalty schemes for players. Changes in regulatory frameworks, like the Digital Asset Market Clarity Act, further catalyze this shift.

Financial and technological outcomes of these developments are gaining attention. Historical trends show increased transaction volumes in ETH and IMX, driven by new token issues and launches. Regulatory changes are likely to boost institutional participation.

Learning from Axie Infinity: Striving for Sustainability

In 2021, similar shifts occurred with blockchain-powered games, like Axie Infinity, which initially attracted substantial interest but faced sustainability challenges. This new wave aims to learn from past events and build sustainable models. Comparisons highlight the delicate balance of player incentives.

Experts indicate a focus on player-centric design, emphasizing storytelling and rewards. They highlight the need for strong incentive designs and robust economies to maintain engagement. With improved regulatory conditions, the gaming sector could see sustainable growth in onchain innovations.

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