Australian radio station CADA implemented an AI DJ, named Thy, for six months without disclosure, sparking significant public debate regarding the use of artificial intelligence in broadcasting.
The event has raised important questions about transparency and the ethical implications of AI in media, without impacting cryptocurrency markets.
AI Host Thy Operated Undetected for Six Months
The AI DJ experiment at CADA, a Sydney station, involved running Thy, the digital host, for six months undetected. This use of ElevenLabs’ voice cloning technology raised awareness within the media industry.
The AI host was modeled on a real employee and was an ARN Media experiment. Fayed Tohme, ARN Project Leader acknowledged this in a LinkedIn post, emphasizing the shift in ‘live radio’ dynamics. He stated, “No mic, no studio, just code and vibes. An experiment by ARN and ElevenLabs that’s pushing the boundaries of what ‘live radio’ even means.”
Broadcasting Industry Demands Transparency After AI Use
Criticism arose once the experiment was uncovered, primarily from the broadcasting community, who demanded transparency. Ciaran Davis, CEO of ARN Media, acknowledged the importance of authenticity among announcers in light of the project’s conclusions.
Teresa Lim, Vice President of the Australian Association of Voice Actors, highlighted the necessity for regulatory discussions regarding AI use. Presently, no existing regulations mandate the disclosure of AI in radio content.
AI Ethics Debated, No Crypto Market Impact Noted
Similar non-disclosure incidents have occurred in various industries, though none directly involve cryptocurrencies. AI in automation continues to prompt debates about ethical use and transparency challenges.
Kanalcoin expert analysts suggest no immediate economic impact on cryptocurrency markets from this event. Emphasis is placed on technology ethics rather than financial implications.
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