Animoca Brands has announced a partnership with DDC Enterprise, a prominent Asian food conglomerate, to manage Bitcoin treasury strategies, with plans revealed on July 12, 2025.
This partnership highlights Bitcoin’s growing role as a corporate treasury asset, echoing previous notable moves by companies like MicroStrategy, and emphasizes active yield strategies over passive holding.
Animoca Brands Allocates $100M in Bitcoin
Animoca Brands will allocate up to $100 million in Bitcoin within a non-binding agreement with DDC Enterprise. This move aims to optimize Bitcoin strategies and aligns with Animoca’s blockchain technology enhancements.
Yat Siu, CEO of Animoca Brands, has joined the Bitcoin Visionary Council at DDC Enterprise. The partnership aims to transform corporate treasury strategies by leveraging Animoca’s expertise and strategic direction. “Our partnership with DDC enables Animoca Brands to enhance the value of our blockchain technologies and maximize the value of our Bitcoin holdings by leveraging DDC’s yield strategies,” said Yat Siu, Co-founder and Executive Chairman of Animoca Brands.
DDC’s BTC Increase Sparks Corporate Interest
The Bitcoin treasury partnership aims to establish BTC as a primary corporate treasury asset at DDC. DDC’s Bitcoin holdings have seen a substantial increase, reflecting broader corporate interest in cryptocurrency.
The collaboration focuses on enhancing BTC as a financial asset, potentially leading to further institutional adoption. The use of strategic yield management positions Bitcoin as a valuable reserve asset, potentially impacting financial markets.
Animoca’s Shift from Static to Active BTC Management
Similar to MicroStrategy and Tesla, this move by Animoca Brands and DDC highlights active Bitcoin management. Past corporate strategies primarily focused on static holding, indicating a strategic shift in treasury management.
Historical trends show such strategic shifts can enhance BTC’s role in corporate finance, potentially increasing its market value.
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