An Australian radio station, CADA, secretly aired an AI DJ named “Thy” for months without disclosure, utilizing technology from ElevenLabs for voice synthesis.
This revelation prompts a debate on ethics and transparency, with no immediate impact on cryptocurrency markets but a clear call for clearer media labeling practices.
CADA’s Secret AI DJ Utilizes Voice Cloning
Australian radio station CADA, owned by ARN Media, utilized an AI DJ for an extended period. The AI persona, named “Thy,” was created using ElevenLabs’ voice cloning technology. The AI mimicked a real employee’s voice.
During its operation, the AI DJ replicated a human DJ’s role, allowing CADA to explore cost-saving measures. ARN Media, led by Fayed Tohme, described it as an experimental step in media innovation.
No mic, no studio, just code and vibes. An experiment by ARN and ElevenLabs that’s pushing the boundaries of what ‘live radio’ even means.said Tohme.
Transparency Criticism Follows AI DJ Revelation
The undisclosed use of AI led to public skepticism and criticism from voice actors who emphasized transparency. The Australian Association of Voice Actors has called for clearer guidelines on AI usage in media.
The potential for AI integration in radio could revolutionize media operations, suggesting possible shifts in employment within the sector. This case highlights the financial motivations and the need for regulatory responses. No crypto asset impacts were noted.
Undisclosed AI Usage Sparks Ethical Debate
Similar past instances of undisclosed AI usage have resulted in public backlash, as seen in gaming and publishing. Lessons learned underline a need for transparency and proper disclosure to maintain trust.
Experts see this as a shift in media, stressing the importance of ethics in AI deployment. The future may involve more AI applications, necessitating balanced guidelines to manage industry and public expectations effectively.
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