On March 18, 2025, PropellerAds initiated advertising capabilities in Telegram Mini Apps, enabling advertisers to engage crypto and blockchain users with a substantial daily impression pool.
This launch significantly enhances opportunities for engaging the crypto audience, promising higher engagement rates compared to traditional advertisements, although financial market impacts remain limited.
PropellerAds Unveils 100 Million Daily Impressions on Telegram
The launch by PropellerAds offers a novel advertising format within Telegram Mini Apps. Advertisers can now access up to 100 million daily impressions, aiming at crypto and blockchain enthusiasts on this platform.
PropellerAds’ CEO, Joe Kowalski, announced this initiative, stating, “Our new Telegram Mini Apps ad format allows advertisers to reach highly engaged crypto and blockchain users through native ad integrations. Early tests show CTRs of 10-30% and conversion rates of 10-20% – significantly outperforming traditional display ads.” Early tests showing enhanced engagement metrics, such as click-through rates significantly outperforming standard ads.
Crypto Market Stays Stable Amid Advertising Launch
The latest price data indicates fluctuations in broader crypto markets remain unaffected, as this announcement did not specifically target cryptocurrency valuations or blockchain technology improvements.
Industry experts speculate on potential market penetration and adoption benefits for businesses targeting the crypto sector, though direct financial impacts are yet to unfold comprehensively.
Ad Integration Success Hinges on Targeting and AI
While this ad format is new, similar past initiatives have aimed to integrate advertising with popular digital platforms. Previous efforts reflect varying success levels, influenced by user engagement and ad effectiveness.
Experts suggest that success depends on how effectively the integration targets the desired demographic. Enhanced targeting options and AI-generated ad creatives may improve outcomes for advertisers in this niche.
