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MicroStrategy Acquires 13,627 Bitcoins for $1.17 Billion

MicroStrategy Inc., led by Michael Saylor, acquired 13,627 BTC on January 10, 2026, in its largest Bitcoin purchase since July 2025, bolstering its cryptocurrency holdings.

This acquisition signifies MicroStrategy's continued commitment to Bitcoin's role in corporate finance, influencing market trends and reflecting Saylor's strategy on Bitcoin adoption.

MicroStrategy Inc. recently made its largest Bitcoin purchase since July, acquiring 13,627 BTC for $1.17 billion. This move highlights the company's ongoing strategy of holding Bitcoin as its primary reserve asset.

The company, led by Executive Chairman Michael Saylor, used funding from convertible notes and operations for the purchase. The acquisition raises MicroStrategy's total Bitcoin holdings to 471,107 BTC, significantly impacting its reserve strategy.

MicroStrategy Buys 13,627 BTC for $1.17 Billion

"MicroStrategy acquires 13,627 BTC for $1.17 billion at ~$85,895 per #bitcoin. Total holdings now 471,107 BTC acquired for ~$41.8B at ~$88,753 per bitcoin. $MSTR"
(Source: @saylor on X).

Bitcoin Price Surges 4.2% Post Purchase

The recent purchase boosted Bitcoin's price by 4.2%, showing strong market confidence. MicroStrategy's stock also saw a 7.1% increase, reinforcing its role in the corporate Bitcoin adoption movement.

Experts anticipate potential financial outcomes from this purchase, as it emphasizes a growing trend of corporations adopting Bitcoin as a reserve asset. Historical data supports this trend, with similar purchases previously boosting both Bitcoin and company stock prices.

Past Purchases Boosted Bitcoin Prices

Previously, in July 2025, MicroStrategy bought 10,100 BTC, resulting in a 3.5% price rise and increased market confidence. This event mirrors past impacts, reinforcing its influence on Bitcoin's price dynamics.

Experts suggest MicroStrategy's disciplined approach in acquiring Bitcoin could further strengthen its market position. Insights from past trends indicate that such strategic accumulations are likely to encourage similar actions among other corporations.

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