Meta Platforms, Inc. and EssilorLuxottica announced on September 18, 2025, a new range of AI glasses featuring Ray-Ban Meta Gen 2, aiming to enhance smart eyewear production.
The collaboration highlights a pivotal effort in smart eyewear innovation, with production capacity advances, influencing future AI hardware trends and market growth strategies.
Meta Platforms, Inc. and EssilorLuxottica have announced plans to accelerate production of their AI glasses, aiming to reach a 10 million annual rate by the end of 2026. This initiative is part of their continued collaboration in the smart eyewear sector.
Meta and EssilorLuxottica are involved in expanding smart glasses capabilities. Recent announcements include new product lines like Ray-Ban Meta Gen 2. EssilorLuxottica reported significant growth from this partnership, demonstrating the success of their innovative eyewear ventures.
Strong Market Impact: EssilorLuxottica's Revenue Growth Surges
The strategic move is set to substantially impact the smart eyewear market, with EssilorLuxottica reporting a strong contribution to their revenue growth. The ability to meet increased demand faster is a positive sign for investors and stakeholders alike.
EssilorLuxottica's quarterly report highlighted a 4% growth contribution from smart glasses, showcasing the potential financial benefits of this acceleration. No specific regulatory concerns have been raised, ensuring a smooth path forward for enhanced production capabilities.
Ray-Ban Stories' Success Sets Benchmark for Expansion
The collaboration began with the release of Ray-Ban Stories in 2021, leading to subsequent expansions and new product launches. This trajectory indicates a consistent pattern of growth and an ability to respond effectively to consumer demand.
Experts from Kanalcoin suggest the joint endeavors between Meta and EssilorLuxottica might set a new benchmark in smart eyewear production. The acceleration aligns with historical trends of burgeoning markets adopting innovative technologies swiftly and effectively.
Francesco Milleri, Chairman and CEO, EssilorLuxottica, - "This latest innovation to come from our deep relationship with Meta reveals the next horizon... We’re incredibly proud to be pioneers with Meta in this space, with a long runway of innovation still ahead."
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