Crypto activity in Brazil surged by 43% in 2025, driven by Mercado Bitcoin's efforts and new regulations, with average investments surpassing $1,000.
The regulatory changes and increased stablecoin adoption made digital assets more accessible, sparking broader retail and institutional interest, significantly impacting Brazil’s position in the global crypto market.
Brazil crypto activity increase 2025
In 2025, Brazil's crypto activity surged by 43%, driven by regulatory support and asset adoption. Mercado Bitcoin, Latin America's largest crypto exchange, highlighted factors such as stablecoin uptake and structured products, which saw considerable growth.
Brazil Crypto Growth Surges 43% in 2025
Mercado Bitcoin's report emphasizes the impact of stablecoins and innovations like Renda Fixa Digital. Banco Central do Brasil's new regulations in November established licensing and security mandates, fostering a supportive digital asset environment.
Stablecoin Use Triples, Empowering Brazilians
Stablecoin volumes have tripled, enhancing investment options for lower-income Brazilians. Major institutions, including Itaú and Nubank, committed to transactional growth exceeding $10 million. This expansion is predicted to continue through increased retail participation.
Brazil ranked 5th globally in crypto inflow for 2025, reflecting the regulatory measures' potential. On-chain data supports this by showing substantial gains in retail and institutional crypto adoption, particularly in stablecoins for savings and remittances.
Brazil's Crypto Market Captures One-Third of LATAM in 2024
Brazil's 2024 crypto inflows set the stage by representing a third of LATAM's market, showing 109.9% growth. This mirrors actions in other Global South economies where utility-driven adoption is evident, notably in Nigeria and Vietnam.
Experts predict that Brazil’s regulatory advancements could facilitate sustained growth. Kanalcoin analysts suggest that stablecoin integration and regulated environments will continue to anchor Brazil as a prominent player in the global crypto market.
Fabrício Tota, VP of Crypto Business, Mercado Bitcoin, stated that regulatory changes and stablecoins have boosted accessibility: "these changes, along with the rise of stablecoins, have made digital assets more accessible and less intimidating for newcomers."
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